A great deal of controversy exists these days concerning the role of the global corporations with very little agreement. Many charges and claims are made, often unsubstantiated and contradictory. The situation is complex due to the many different issues and points of view. This paper identifies...

Many authors have suggested the need to look for cultural differences and similarities, but few researchers seem to have done so. In fact, most authors look for and find differences. The problems of this tendency are considered. Suggestions are then made to at least, partially, overcome these...