Today, taking part in competing for prospective students, the university should create visible differences in their services to potential customers. Therefore there is a need not only to develop a strategy, but also in the application of strategic marketing tools that would help to use the...

The Bologna process initiated a series of changes in the Romanian higher education structure, such that it will become comparable and compatible with the higher education systems from the other countries which signed the Bologna Declaration, in 1999. Implementing this process requirements and...

В статье представлены результаты исследования причин рыночных провалов и успехов предприятий различных форм собственности в России, Беларуси и Украине....

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under...

This paper discusses the role of managerial mental models (cognitive structures) in the framework of the firms strategic marketing development. The conceptualisation is based on theories of cognition, learning and strategy development. The empirical part focuses on the exploration of mental...

On 27 October 2007 the Russian Federation revoked Lufthansa Cargo's rights to fly over Russian territory. The withdrawal came as a surprise to Lufthansa Cargo and shortly after the dispute started it evolved from an economic to a political conflict which awoke international interest. The...

This paper examines an economic theory of when employees become entrepreneurs. It jointly addresses the two fundamental questions of when employees generate innovations, and whether these innovations are developed as internal ventures or outside the firm. The model shows that if generating...

This paper presents a model of the strategic process concerning entrepreneurial activity in large, complex organizations. Previous empirical and theoretical findings can be integrated in this new conceptual framework. The paper makes the following key points. First, firms need both diversity and...