Various approaches used in Agent-based Computational Economics (ACE) to model endogenously determined interactions between agents are discussed. This concerns models in which agents not only (learn how to) play some (market or other) game, but also (learn to) decide with whom to do that (or not).

Companies and capitals may face different variants of European markets, being necessary to classify these markets by establishing their importance within the whole strategy of the company. Another goal is the wish to cover as many of these markets as possible under maximum efficiency conditions...

ResumenEn este trabajo se busca identificar la dependencia que existe entre la publicidad que tiene que hacer una empresa y sus ventas. Sabiendo esta medida de cantidad demandada depende tanto de su precio como en sus gastos publicitarios. Muchas de las empresas pueden crear barreras a la...

Prescription drug expenditures are the fastest growing component of health care spending, rising threefold over the 1995–2007 period. Coinciding with this growth has been a surge in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administrations's (FDA's)...

The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer...

Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies show that when PWYW pricing is implemented buyers do not behave selfishly in a number of cases and that some sellers are able to use PWYW to increase turnover as well as profits. In this paper we...

Price advertisement by retail stores is pervasive. If there exist non-negligible costs of consumer search, a retailer can increase the number of consumers visiting its location by advertising a low price, thus increasing consumers' expected utilities from search. If the increase in the number of...

The marketing literature refers to the concept of brand capital and provides empirical evidence that firms with a large stock of well-established brands have an advantage in introducing new products. This paper develops a theory of brand extension as a mechanism for informational leverage in...

A standard “solution” offered to the deleterious effects of all-out price competition is for firms to engage in differentiation strategies. This solution, however, depends critically on the inability of rivals to imitate a successful differentiation strategy. With imitation, we show how...

L'analyse contenue dans cet article envisage une chaîne publique et une chaîne privée en monopole comme deux hypothèses alternatives concernant la structure du marché télévisuel. Nous comparons les tarifs et les valeurs publicitaires émergeants de ces hypothèses alternatives en...