While there is increasing interest in reducing obesity, relatively few of these efforts focus on rural communities. A multi-tiered model to reduce obesity risk factors was developed and implemented to change food behavior and health awareness in a rural West Texas community over a one year...

The emergence of Bovine spongiform encephalopathy (BSE) as a major food safety issue sets the situation for a firm level opportunity. The Japanese government banned imports of cattle and beef from the U.S. when it established the first cases of BSE there and refused to lift barriers because the...

The produce industry in Texas is currently faced with several issues that can potentially negatively effect fruit and vegetable participants. To combat these issues producers and other industry participants recently developed a task force to lead the produce industry through a detailed strategic...

The Value of Plains Cotton Cooperative Association is a teaching case that allows students to consider the cooperative business model and the impact of this unique form of organization in agriculture. The Plains Cotton Cooperative Association (PCCA), a highly successful, innovative, and dominant...

This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential...

The increased amount of contracting in many agricultural markets continues to be a source of considerable controversy. Some research indicates that increased levels of contracting lead to better prices for processors/users while other research is inconclusive. This article uses an experimental...

As agricultural commodity industries strategically plan for their future, they need to consider the systemic and synergistic effects of such factors as changing government regulations, demand expansion or contraction, globalized markets, increased competitive pressures, and greater customer...