McGraw, A. Peter; Shafir, Eldar; Todorov, Alexander - In: Management Science 56 (2010) 5, pp. 816-830
The study of risky decision making has long used monetary gambles to study choice, but many everyday decisions do not … attributed similar findings to the role of affect in the evaluation process (Rottenstreich, Y., C. K. Hsee. 2001. Money, kisses … gambles to study choice are highlighted, and implications and future directions are discussed. …