CHRISTOZOV, DIMITAR; CHUKOVA, STEFANKA; MATEEV, PLAMEN - In: Asia-Pacific Journal of Operational Research (APJOR) 26 (2009) 03, pp. 399-420
In this paper we focus on two types of risks, the risk of malfunctioning of a product quantified by its reliability, and the risk of misunderstanding the features and qualities of a product while deciding whether to buy it. The later risk is caused by the information asymmetry, which is a...