Rensburg, Deryck J van - In: Journal of Management and Strategy 4 (2013) 1, pp. 15-27
A plethora of terms have been used to describe the notion of entrepreneurial and innovative orientation and action within organizations. While ¡®corporate¡¯ and ¡®entrepreneurship¡¯ coupled together in one term can be viewed as antithetical by some, is the arrival of its newer cousin...