This paper presents the results of a marketing experiment done on the Romanian software market. The main purpose of this research is to determine how the marketing campaigns of software manufacturers can influence the decisions of software retailers. Through this marketing experimental research...

This paper presents the factors that influence the online marketing strategies of software vendors from Brasov County. An analysis of the software retailers’ attitudes from Brasov regarding online marketing and advertising was made. A survey among vendors from Brasov was undertaken and the...

Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for developing the sensory brand of a destination....

The market of heating systems changed considerably in 12 years. Due to their high losses, poor quality, and high prices, the district heating systems were replaced by micro thermal plants that seemed more cost efficient at that time. As the market changed the interest for affordable modern...

This article presents the findings of a research conducted with small and medium accommodation managers in Brasov, Romania, with the purpose of investigating their environmental responsibility and attitudes towards environmental management. Based on a qualitative exploration of their perceptions...