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In Latin America, the 1970s left very complicated memories for most people. All the countries from the south of the continent were ruled by violent dictatorships strongly based on ideology. In Buenos Aires, the last dictatorship was also a fertile period of musical creativity. Most of the bands...
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Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...
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