Kotelnikova, Zoya - In: Journal of Economic Sociology 15 (2014) 5, pp. 85-103
The paper reviews the state-of-the-art in relationship marketing and new economic sociology. The author pays attention … relationships while new economic sociology concentrates on relations that are beyond the market exchange per se. Finally, marketing … sociologists could overcome the divide, their perspectives would benefit greatly, specifically in developing their market theories. …