Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael Jay; … - In: Journal of Business Research 68 (2015) 7, pp. 1602-1606
This quasi-experimental study examines consumer reactions to including projected energy and carbon costs in print ads for a TV, using an online survey of 2566 Australian consumers. This study determines whether consumers' temporal orientation (past vs. future) moderates these reactions....