Hoogenboom, Marcel; Bannink, Duco; Trommel, Willem - In: Business History 52 (2010) 6, pp. 932-954
This is a case study of Vlisco, a Dutch textile printing company since 1846 that produces batik cloth for the West African consumer market. We focus on the changing status of batik cloth in West Africa and related shifts in the relations of Vlisco with its consumers and local trade partners over...