Argandoña, Antonio - IESE Business School, Universidad de Navarra - 2011
CSR. In exploring why CSR is good management, this paper explains why ethics and CSR make the firm more human and humanize …Can Corporate Social Responsibility (CSR) provide new arguments to "humanize" the theory of the firm and the management … asks himself why he should be socially responsible. And I add a set of new reasons that make up the "management case" for …