components. The general scheme of marketing service to customers of transport services. ….We consider the existing definition of "marketing mix". Based on the differencesbetween them, of the functioning of transport, a … definition of the marketing companiesin the transport. For these companies proposed composition of components and their …

экономики, показаны процесс эволюционного развития концепций маркетинга и необходимость внедрения информационного маркетинг …

Logistic structure of the company working closely with many functional departments : financial services, planning and … production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of … logistics and marketing, in fact, are part of a single process customer satisfaction. So, in this article the relationship …

В статье проанализированы основные определения понятий «маркетинг» и «стратегический маркетинг». Автор определяет …