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Branded entertainment on TV from the perspectives of system theory and principal agent theory
Gerhards, Claudia; Ferschke, Stephanie - Duesseldorf University of Applied Sciences - 2009
The communication industry is on the move. Increasing digitalisation brings new distribution channels, new forms of content and a fragmentation of target groups. Players in the communication industry and marketeers search for new forms of communication. Media companies seek for new forms of...
Persistent link: https://www.econbiz.de/10004991358
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Gli strumenti di misurazione delle strategie di content marketing: un confronto tra imprese italiane e inglesi
Rancati, Elisa; Gordini, Niccolò - In: MERCATI E COMPETITIVITÀ 2015/1 (2015) 1, pp. 45-74
Negli ultimi anni i managers e gli studiosi di marketing hanno mostrato un crescente interesse nella misurazione delle attività di content marketing per ottenere vantaggio competitivo. Nonostante ciò in letteratura si annoverano ancora pochi contributi sul tema. Il paper intende: 1) analizzare...
Persistent link: https://www.econbiz.de/10011246134
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GROWTH HACKING PRACTICES IN A START-UP: A CASE STUDY ON THECON.RO
GERU, Marius; RUSU, Ema; CAPATINA, Alexandru - In: Risk in Contemporary Economy (2014), pp. 212-216
Despite the increasing awareness of content marketing tools in the academic community, the benefits of growth hacking were highlighted especially in blog posts and several e-books. This paper examines the particular features of growth hacking techniques, which differentiates it from traditional...
Persistent link: https://www.econbiz.de/10010812423
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DIGITAL CONTENT MARKETING FOR ORGANISATIONS AS BUYERS
Rakić, Beba; Rakić, Mira - „Ekonomika“ Society of Economists, Niš (Serbia) - 2014
In the information century, the behavior of organizations in the business market is changing. Organizations as buyers have much more power at the business market. Organizations as sellers respond with the creation and free sharing of content that is important for potential and actual customers....
Persistent link: https://www.econbiz.de/10010789954
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DIGITAL CONTENT MARKETING FOR ORGANISATIONS AS BUYERS
Rakić, Beba; Rakić, Mira - „Ekonomika“ Society of Economists, Niš (Serbia) - 2014
In the information century, the behavior of organizations in the business market is changing. Organizations as buyers have much more power at the business market. Organizations as sellers respond with the creation and free sharing of content that is important for potential and actual customers....
Persistent link: https://www.econbiz.de/10011093982
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Better communication for successful food technology development: A Delphi study
Ragona, M.; Raley, M.; Sijtsema, S.J.; Frewer, L.J. - Associazione Italiana di Economia Agraria e Applicata - … - 2013
study, preliminary results of a Delphi survey aiming to identify opinions and priorities of various key players regarding …
Persistent link: https://www.econbiz.de/10010879193
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Acceptability of energy sources using an integration of the Delphi method and the analytic hierarchy process
Zio, Simone Di; Maretti, Mara - In: Quality & Quantity: International Journal of Methodology 48 (2014) 6, pp. 2973-2991
Delphi method and the analytic hierarchy process (AHP). While Delphi seeks a convergence of opinions among a group of experts …, the AHP helps solve complex decision problems using a hierarchical structure. To integrate the Delphi and AHP methods, we …
Persistent link: https://www.econbiz.de/10010949419
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Decision making in emerging markets: The Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens; Kuklinski, Christian Paul Jian-Wei; … - In: Journal of Business Research 68 (2015) 5, pp. 1118-1126
asymmetries, we then elaborate the potential of future-oriented Delphi studies to serve as an information processing aid. To … demonstrate the applicability of Delphi-based studies in the context of emerging markets we draw on case examples centered on …
Persistent link: https://www.econbiz.de/10011209102
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Analyzing risk management in Mediterranean Countries: The Syrian perspective
Santeramo, Fabio Gaetano; Di Pasquale, Jorgelina; … - Volkswirtschaftliche Fakultät, … - 2012
a field activity that allowed to understand the issue based on experts’ opinions. We performed a Delphi Method in …
Persistent link: https://www.econbiz.de/10011259660
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Expertise in the Future Use of Generic Technologies
Kuusi, Osmo - Valtion taloudellinen tutkimuskeskus (VATT), Government … - 1999
In 1990s there has been a "boom" of extensive technology foresight studies based on the use of the Delphi method. This … epistemic foundations for futures studies and for technology foresight Delphi studies in special. Results of the national … policies of different expert groups in technology Delphi studies. Empirical background of discussion are three technology …
Persistent link: https://www.econbiz.de/10005353548