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This paper aims to investigate the link between antecedents of market orientation and performance of Botswana¡¯s Small …¡¯s small and medium sized manufacturing firms, and investigating the factors (Antecedents) influencing the Botswana … applicability of MARKOR Scale ( A widely used market orientation measure developed by Kholi and Jaworski (1990) ,amongst Botswana …
Persistent link: https://www.econbiz.de/10011267194
Disasters are bad for business specifically for small and medium enterprises (SMEs). These catastrophic events can …
Persistent link: https://www.econbiz.de/10011185441
One of the most pressing problems faced by micro, small and medium sized enterprises (henceforth SMEs) in Europe is the … by the Romanian micro, small and medium sized enterprises in the aforementioned period. …
Persistent link: https://www.econbiz.de/10010819466
In many low- and middle-income countries most micro and small enterprises (MSEs) struggle to upgrade into medium …
Persistent link: https://www.econbiz.de/10011077566
Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically modeled as separate antecedents of performance. However, the boundary conditions for such models are under-explored, as is their applicability to developing economy settings. Accordingly, drawing on...
Persistent link: https://www.econbiz.de/10010702400
This study tests marketing theory concerning market orientation in the context of the chartered surveying industry. Using data collected in a mail survey from 179 UK general practice chartered surveying firms, it is found that firms with more risk tolerant senior managers and more formalized and...
Persistent link: https://www.econbiz.de/10005445652
Market orientation is a business perspective that makes the customer the focal point of a company’s total operation. Market-oriented firms seek to understand customers’ expressed and latent needs and develop superior solutions for those needs. It is an organizational culture that...
Persistent link: https://www.econbiz.de/10011137556
En el presente trabajo se estudia con detenimiento la existencia de un comportamiento orientado al mercado en un sector en el que la búsqueda del beneficio económico no es un factor prioritario: el sector cooperativista agroalimentario español. Además, se pretende analizar la relación entre...
Persistent link: https://www.econbiz.de/10010569768
The majority of studies on market orientation claim that compelling evidence exists that market orientation has a positive effect on business performance. This study takes a closer look at forty studies that have addressed the relationship between market orientation and business performance in...
Persistent link: https://www.econbiz.de/10010731513
This study addresses the issue of interrelationship between market orientation, firm innovativeness and business performance of companies in Nigeria with specific focus on the following dimensions of market orientation variables; collection and use of market information, development of market...
Persistent link: https://www.econbiz.de/10010765619