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This paper aims to investigate the link between antecedents of market orientation and performance of Botswana¡¯s Small …¡¯s small and medium sized manufacturing firms, and investigating the factors (Antecedents) influencing the Botswana … applicability of MARKOR Scale ( A widely used market orientation measure developed by Kholi and Jaworski (1990) ,amongst Botswana …
Persistent link: https://www.econbiz.de/10011267194
One of the most pressing problems faced by micro, small and medium sized enterprises (henceforth SMEs) in Europe is the … by the Romanian micro, small and medium sized enterprises in the aforementioned period. …
Persistent link: https://www.econbiz.de/10010819466
Disasters are bad for business specifically for small and medium enterprises (SMEs). These catastrophic events can …
Persistent link: https://www.econbiz.de/10011185441
In many low- and middle-income countries most micro and small enterprises (MSEs) struggle to upgrade into medium …
Persistent link: https://www.econbiz.de/10011077566
Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically modeled as separate antecedents of performance. However, the boundary conditions for such models are under-explored, as is their applicability to developing economy settings. Accordingly, drawing on...
Persistent link: https://www.econbiz.de/10010702400
This study attempts to explore the implementation of market orientation and innovation on business performance for SMEs hospitality industry in Thailand. The market orientation perspective of Kohli and Jaworski (1990), which consists of intelligence generation, intelligence dissemination, and...
Persistent link: https://www.econbiz.de/10010850277
This paper analysed the intermediary effect of market orientation as a variable that can change the business performance of some markets especially SMEs. Market orientation which plays a significant role in marketing and give rise to the organisation's competitive advantage and success and...
Persistent link: https://www.econbiz.de/10010944831
In the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment...
Persistent link: https://www.econbiz.de/10011007073
The majority of studies on market orientation claim that compelling evidence exists that market orientation has a positive effect on business performance. This study takes a closer look at forty studies that have addressed the relationship between market orientation and business performance in...
Persistent link: https://www.econbiz.de/10005288621
The majority of studies on market orientation claim that compelling evidence exists that market orientation has a positive effect on business performance. This study takes a closer look at forty studies that have addressed the relationship between market orientation and business performance in...
Persistent link: https://www.econbiz.de/10010731513