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Market Orientation: Journey from Antecedents to Business Performance in a Developing Economy : A Case-Study of Botswana¡¯s Small and Medium Size Manufacturing Firms

Opeda, Frederick. O.; Jaiyeoba, Olumide. O.; Donatus, Amanze - In: International Journal of Business Administration 2 (2011) 4, pp. 61-68

This paper aims to investigate the link between antecedents of market orientation and performance of Botswana¡¯s Small …¡¯s small and medium sized manufacturing firms, and investigating the factors (Antecedents) influencing the Botswana … applicability of MARKOR Scale ( A widely used market orientation measure developed by Kholi and Jaworski (1990) ,amongst Botswana …

Persistent link: https://www.econbiz.de/10011267194

The Entrepreneur Makes a Difference: Evidence on MSE Upgrading Factors from Egypt, India, and the Philippines

Hampel-Milagrosa, Aimée; Loewe, Markus; Reeg, Caroline - In: World Development 66 (2015) C, pp. 118-130

In many low- and middle-income countries most micro and small enterprises (MSEs) struggle to upgrade into medium …

Persistent link: https://www.econbiz.de/10011077566

Building Philippine SMEs Resilience to Natural Disasters

Ballesteros, Marife M.; Domingo, Sonny N. - Philippine Institute for Development Studies (PIDS), … - 2015

Disasters are bad for business specifically for small and medium enterprises (SMEs). These catastrophic events can …

Persistent link: https://www.econbiz.de/10011185441

Romanian SMEs Financing Options: An Empirical Analysis

Nistor, Ioan E.; Popescu, Daniela-Rodica - In: Finante - provocarile viitorului (Finance - Challenges … 1 (2013) 15, pp. 12-21

One of the most pressing problems faced by micro, small and medium sized enterprises (henceforth SMEs) in Europe is the … by the Romanian micro, small and medium sized enterprises in the aforementioned period. …

Persistent link: https://www.econbiz.de/10010819466

Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy

Boso, Nathaniel; Story, Vicky M.; Cadogan, John W. - In: Journal of Business Venturing 28 (2013) 6, pp. 708-727

Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically modeled as separate antecedents of performance. However, the boundary conditions for such models are under-explored, as is their applicability to developing economy settings. Accordingly, drawing on...

Persistent link: https://www.econbiz.de/10010702400

Antecedents and consequences of market orientation in chartered surveying firms

Tay, Linda; Morgan, Neil - In: Construction Management and Economics 20 (2002) 4, pp. 331-341

This study tests marketing theory concerning market orientation in the context of the chartered surveying industry. Using data collected in a mail survey from 179 UK general practice chartered surveying firms, it is found that firms with more risk tolerant senior managers and more formalized and...

Persistent link: https://www.econbiz.de/10005445652

Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction

Jyoti, Jeevan; Sharma, Jyoti - In: Vision 16 (2012) 4, pp. 297-313

Market orientation is a business perspective that makes the customer the focal point of a companyâ€™s total operation. Market-oriented firms seek to understand customersâ€™ expressed and latent needs and develop superior solutions for those needs. It is an organizational culture that...

Persistent link: https://www.econbiz.de/10011137556

What is the Predictive Power of Market Orientation?

Langerak, Langerak, F. - Erasmus Research Institute of Management (ERIM), … - 2002

The majority of studies on market orientation claim that compelling evidence exists that market orientation has a positive effect on business performance. This study takes a closer look at forty studies that have addressed the relationship between market orientation and business performance in...

Persistent link: https://www.econbiz.de/10010731513

The Relationship between Market Orientation Firm, Innovativeness and Business Performance of Companies in Nigeria

Udegbe, Scholastica E; UDEGBE, MAURICE I - In: International Journal of Asian Social Science 3 (2013) 11, pp. 2350-2362

This study addresses the issue of interrelationship between market orientation, firm innovativeness and business performance of companies in Nigeria with specific focus on the following dimensions of market orientation variables; collection and use of market information, development of market...

Persistent link: https://www.econbiz.de/10010765619

The Antecedents and Consequences of Market Orientation in Australia

Pulendran, Sue; Speed, Richard; II, Robert E. Widing - In: Australian Journal of Management 25 (2000) 2, pp. 119-143

The subject of market orientation has been of interest to both researchers and practitioners for several years. The work of Jaworski and Kohli (1993) inspired a substantial body of literature that empirically examined the antecedents and consequences of a market orientation. This article...

Persistent link: https://www.econbiz.de/10010769440