Marano, Valentina; Tashman, Pete - In: International Business Review 21 (2012) 6, pp. 1122-1130
This manuscript investigates the legitimating function of Multinational Enterprise (MNE)/Non-Governmental Organization (NGO) partnerships. First, it reviews the complexities inherent in the MNE's quest for social legitimacy. Then, it discusses the characteristics of MNE/NGO partnerships, and the...