In experimentellen Studien werden Preis- und Kaufabfragen eines monadisch (isoliert) prä-sentierten Verbrauchsgutes in einem 2x2 faktoriellen Design auf hypothetischer Ebene reali-siert oder mit einer anreizkompatiblen Lotterie verknüpft. Zwecks Validierung erfolgte außer-dem ein reales...

In this paper we develop a conceptual framework around the attitudes and intentions towards using online information service, and we theorise about the differences in relationships between regular information systems and online information services, Specifically we hypothesize (1) that affect...

Background: Using technology acceptance model (TAM), prior studies revealed that attitude towards Internet use for health information differently affected behavioral intention to use the Internet for health information. In other words, some results showed a smaller influence of attitude on...

This study examines the acceptance of cloud computing services in government agencies by focusing on the key characteristics that affect behavioral intent. The study expanded upon the technology acceptance model by incorporating contextual factors such as availability, access, security, and...

Social media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the subdisciplines of marketing that may use social media...

En este trabajo se ha realizado una encuesta online a más de 500 usuarios de Facebook en España y Portugal con el objetivo de identificar qué variables influyen en mayor medida en la intención de usar esta red social para sus decisiones de compra. Los resultados de este estudio indican que...

In this paper, the multi-criteria decision analysis (MCDA) method weighted sum model (WSM) is applied in order to evaluate online courses uploaded in the learning management system (LMS) of the Department of Accountancy of Kavala's Institute of Technology. The linear discriminant analysis (LDA)...

This paper investigated the influence of factors on the intention to adopt Internet banking services among students of higher education in Pakistan. Theoretical framework used for this study has been adopted from Technology Acceptance Model (TAM) with four independent variables. Convenience...

This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the...