In experimentellen Studien werden Preis- und Kaufabfragen eines monadisch (isoliert) prä-sentierten Verbrauchsgutes in einem 2x2 faktoriellen Design auf hypothetischer Ebene reali-siert oder mit einer anreizkompatiblen Lotterie verknüpft. Zwecks Validierung erfolgte außer-dem ein reales...

In this paper we develop a conceptual framework around the attitudes and intentions towards using online information service, and we theorise about the differences in relationships between regular information systems and online information services, Specifically we hypothesize (1) that affect...

The purpose of this study is, investigating the affecting factors of adopting individuals’ internet banking with adding trust and perceived web security variables to Technology Acceptance Model (TAM). For this purpose six hypothesis has developed as part of research model. To collect data...

This study develops and validates an extended model, to predict and explain consumers' intentions to transact with an internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented TAM of this study, additionally to ease of use and...

Based upon a study carried out both in France and in China, this communication aims to answer the following question: Is it useful to invest in Green IT for Universities? This research provides information on the perception of individuals with respect to the label "green" placed on an IT object...

Technological development has contributed to transformation of the shopping experience. Consumers are willing to do their shopping using various technologies. This paper discusses the use of Internet as a tool for browsing offers and making online purchases. It has used a measuring model...

Social media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the subdisciplines of marketing that may use social media...

This study examines the acceptance of cloud computing services in government agencies by focusing on the key characteristics that affect behavioral intent. The study expanded upon the technology acceptance model by incorporating contextual factors such as availability, access, security, and...

En este trabajo se ha realizado una encuesta online a más de 500 usuarios de Facebook en España y Portugal con el objetivo de identificar qué variables influyen en mayor medida en la intención de usar esta red social para sus decisiones de compra. Los resultados de este estudio indican que...