Bleichrodt, Bleichrodt, H. - Erasmus Research Institute of Management (ERIM), … - 2008
at all in the best interests of patients. We, scientists, have the responsibility to bridge the gap between theory and … reality. Prospect theory respects reality. Now, we have all the opportunity to reliably value health. And, these values can … even be obtained free of charge: we do not have to collect additional data. We can apply prospect theory immediately. What …