Innovation rejection remains a serious problem for companies introducing new products, as customers may overvalue products they already own and underestimate the innovation's advantage. Choice data from two experiments demonstrate that innovation rejection is determined by (dis)satisfaction with...

An overview of the availability and affordability of energy sources and generation potential in Brazil is given in the present manuscript. Most of the information given here up-to-now was only accessible to Portuguese speakers, such as found in governmental plans for the energy sector. Brazilian...

Modellers are increasingly relying on the use of continuous random coefficients models, such as Mixed Logit, for the representation of variations in tastes across individuals. In this paper, we provide an in-depth comparison of the performance of the Mixed Logit model with that of its far less...

Based on a relaxation equation for the alignment tensor characterizing the molecular orientation in liquid crystals under flow we present results for the full orientational dynamics of homogeneous liquid crystals in a shear flow. We extend the analysis of the symmetry-adapted states by...

The method of non-equilibrium molecular dynamics, with special emphasis on the simulation of a plane Couette flow, and results for simple fluids are reviewed briefly. Then simulation data are presented for complex fluids, in particular for polymeric liquids and anisotropic fluids such as nematic...

The orientational dynamics of low molecular weight and polymeric nematic liquid crystals in a flow field is investigated, based on a nonlinear relaxation equation for the second rank alignment tensor. Various approximations are discussed: Assuming uniaxial alignment with a constant order...

For a system of noninteracting spheroidal Brownian particles a Fokker-Planck equation is derived which takes into account a hydrodynamical coupling between translational and orientational degrees of freedom. With the moment method, transport relaxation equations are obtained from which an...

After some general remarks on order in fluids and the anisotropy of distribution functions, results obtained by theoretical considerations and by nonequilibrium molecular dynamics computer simulations are presented for two specific examples. These are the influences of a shear flow, firstly, on...

A generalized Fokker-Planck equation for the bond-orientational distribution function is formulated. Torques are taken into account which stem from a mean field proportional to a fourth rank anisotropy tensor specifying a state with cubic symmetry and from the gradient of a flow velocity field....