Kubitzki, Sabine; Krischik-Bautz, Stephanie - In: Journal of International Agricultural Trade and Development 60 (2011) 1
products are an important consumer policy tool and are used for product diversification strategies by the producers. In the …, our paper compares the guaranteed quality of three labels – QS, CMA and BIO – with their expected quality by the consumer … that the consumer assesses the quality better than it actually is. …