We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using … a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market … share has a larger advertising share and that there is a positive relationship between the difference in product quality and …

This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The … increase in immediate advertising effectiveness increases expenditures. An increase in the lag coefficient increases …

We consider a dynamic voluntary advertising model with a duopoly. Firms can use advertising and price as competitive … tools where product quality is a given and the market is not fully covered by consumers. Advertising also plays a role as a … public good. In this situation, we investigate how advertising, profits, and welfare respond to changes in consumer …

We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using … a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market … share has a larger advertising share and that there is a positive relationship between the difference in product quality and …

In this study, we analyze a dynamic duopoly game in which firms can use advertising and price as competitive tools. The … assume that advertising creates a positive externality. Thus, each firm voluntarily advertises to persuade consumers to buy … technology level affect advertising, profits, and economic welfare and highlight the differences between the two cases. …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field—an advertising campaign …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

A duopoly model is developed in which firms' strategic variables include brand quality, the number of distinct market … segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many …

Die Nachfrage nach Erzeugnissen der Druckindustrie wird am stärksten von der Werbung beeinflußt. Zwei Drittel der … Druckproduktion sind mit der Werbung verbunden. Laut Zentralausschuß der Werbewirtschaft (ZAW) betrugen die Werbeausgaben in der BRD … und Rundfunk 44%) zeigen die führende Stellung der Druckerzeugnisse in der Werbung. Wegen des sich verschärfenden …