Girotra, Karan; Terwiesch, Christian; Ulrich, Karl T. - In: Management Science 56 (2010) 4, pp. 591-605
select a few for further development. We examine the effectiveness of two group structures for such tasks--the team structure …, in which the group works together in time and space, and the hybrid structure, in which individuals first work … independently and then work together. We define the performance of a group as the quality of the best ideas identified. Prior …