The literature reviewing of Word-of-Mouth Communication shows a few deficiencies in conceptualization of this informal communication form. The paper synthesizes some of the views that authors identified in the literature and explores the relationship between customer satisfaction and this...

The paper aims at reconsidering the famous Le Cam LAN theory. The main features of the approach which make it different from the classical one are: (1) the study is non-asymptotic, that is, the sample size is xed and does not tend to infinity; (2) the parametric assumption is possibly...

The purpose of this study is to identify credibility dimensions that predict the level of credibility of an online sales clothes Website in Romania. The objectives of this research are: (1) identifying the online sales clothes Websites’ credibility dimensions that better discriminate between...

The aim of the present paper is to emphasize the role and importance of social media as a powerful wine promotion instrument. The necessity of approaching this issue is justified by the fact that we live in a Google-centric world and that companies’ marketing strategy as well as their content...