Rucker, Derek D.; Galinsky, Adam D. - In: Journal of Consumer Research 35 (2008) 2, pp. 257-267
Three experiments examine how power affects consumers' spending propensities. By integrating literatures suggesting that (a) powerlessness is aversive, (b) status is one basis of power, and (c) products can signal status, the authors argue that low power fosters a desire to acquire products...