Mit ihren vier Perspektiven - finanzielle Perspektive, Kundenperspektive, interne Prozeßperspektive sowie Lern- und Entwicklungsperspektive - informiert die Balanced Scorecard in einem ausgewogenen Bild über die aktuelle Zielerreichung und die zukünftigen Erfolgsmöglichkeiten eines...

Before the educational organizations are constantly arising questions: "Where can I find willing to learn and ability to pay students? What to teach? How to teach? How to take the money? What kind of advertising do? "Find the answers to these questions can be found in this article.

Media relations in sport mean maintenance of networks and positive relationships with people in the media to obtain positive media exposure for a sport product (informal and formal information sessions with media representatives). Because of the pervasive influence the media has on marketing...

This would affect the proper functioning of institutions, both parties feeling the need to succeed, to have recognition, inclusion, control, harmony. Communication maintains mutual cooperation and properly manages the various problems that may rise and create a proper climate conduct of the...

The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector and led to the...

A notion, according to which editorials have a bigger communication influence than advertisements, is very common and quite popular in public relations. The said notion is so prevalent (among both public relations and marketing communications experts) that it has led to the concept of perceived...

The role of public relations is dealing with the identification of organization's strategic public and developing communications programs for building solid, open and trusting relations with them. Many companies have taken a limited view of the impact that public relations can have on company's...

Introduction. In the era of the development of a number of ways and forms of communication, positive image has become an important medium of information, including teacher-student relationships. One can now recognize it as one of the elements of effective implementation of the mandates of...

Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained...

Crisis is an event that any kind of organization may experience any time. So crisis is an important concept for the field of public relations. While surviving any kind of crisis two key concepts grab attention, which are crisis management and crisis communication. In this case study, Turkish...