This research presents a new scale, the health regulatory focus scale, which measures an individual's tendency to use promotion or prevention strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two subscales for prevention and...

This research describes the development of the Health Regulatory Focus Scale (HRFS), which was designed to capture individual tendency to use avoidance or approach strategies during health goal pursuit. Scale development procedures confirmed the structure of the scale and validated its...

Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...

Comprendre la manière dont les consommateurs effectuent leurs choix nutritionnels est un enjeu important pour les pouvoirs publics et les acteurs de l’industrie agroalimentaire. La plupart des recherches qui ont eu pour objet d’étudier les choix nutritionnels se sont nourries du paradigme...

The ways in which consumers make judgments about the nutritional quality of food products are a major concern for public policymakers. Given the focus on nutrition information in public health policies, the information processing paradigm has been widely used in past research. However, there is...