(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …

The topic of sustainability is becoming increasingly relevant to fashion; firms invest in projects of sustainable … in the native wool produced in Tuscany (Italy) as driver of a sustainable fashion supply chain; the aim is to investigate …

data from a fashion goods retailer. The results indicate that, in the fashion goods context, ignoring consumers …

fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and … valuable insight to international fashion marketers about how country-of-origin information influences the Generation Y …’s perception towards international fashion brands. Qualitative studies which investigate the perception of Generation Y towards …

Fashion always had a deep impact on society and was appreciated and studied by many sociologists such like Malcolm … to comply to a social norm are also illustrated throughout the entire history of fashion, and the sociological theories … paying a special attention to this subject, analyzes the clothing as phenomenons of fashion or as symbols of a social status …

Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and … price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing … fashion brand is the most critical factor in successful business activity in textile and clothing industry. …

introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion … journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a … fashion journalism and in doing so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by …

Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom …-up fashion consumption have been found consistent with the consumer behavior in the China¡¯s fashion consumer market and the … trend of such behavior keeps growing. Therefore, it is necessary to carry out a study on fashion consumption to meet the …