This paper discusses the role of managerial mental models (cognitive structures) in the framework of the firms strategic marketing development. The conceptualisation is based on theories of cognition, learning and strategy development. The empirical part focuses on the exploration of mental...

Knowledge management success is a hot issue in SMEs. It is obvious that several important factors must be considered for successful implementation, but most small and medium firms have no idea what factors should be considered most heavily. Therefore, the purpose of this study is to expand the...

To explore complex patterns of causal interrelationships between antecedents of organizational innovation, this study applies fuzzy set Qualitative Comparative Analysis (fsQCA) to a large sample of German firms drawn from the Community Innovation Survey (CIS). The results show several equifinal...

This paper presents a simple boundedly rational model of a firm and consumer behaviour. We formulate an entry game, where every firm decides on investing in R&D for inventing a new product that will appeal to certain group of consumers. The success depends on the amount of funds available for...

Firms may exit international markets because of various factors, such as changes in the market's environment, dissatisfaction, lack of achievement of objectives, or extreme competition. Exiting a foreign market permanently, however, may not always be the best decision. In some cases reentering...

This paper presents a simple boundedly rational model of a firm and consumer behaviour. We formulate an entry game, where every firm decides on investing in R&D for inventing a new product that will appeal to certain group of consumers. The success depends on the amount of funds available for...