Apetrei, Andreea; Kureshi, Nadeem Ishaq; Horodnic, … - In: Journal of Business Research 68 (2015) 7, pp. 1519-1521
This article discusses four standardization and adaptation strategies. Two strategies foster adaptation: one by submission, and the other by indifference. The other two strategies foster standardization: one by superiority and the other by disputable standardization. The study focuses on small...