unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product … tailored to the tastes of some particular group. Consumers search sequentially through ads incurring a surfing cost of moving …. The platform chooses which information is in an ad and may be observed by consumers before they click. It also selects the …

into consideration groups of consumers that were not traditionally targeted, such as cultural and sexual minorities … to multicultural advertising in France. Results demonstrate the fundamental role of viewers’ congruence judgements and … responses to multicultural advertising. …

Consumers can accumulate product information on the basis of a combination of searching, product advertising and expert … made by consumers and the recommendations made by plumbers and the extent to which plumbers act in the best interests of … experiments involving separate samples of Australian consumers and plumbers.We find some evidence that plumbers have higher …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

. Therefore, the purpose of this paper is to analyze the socio-demographic profile of the consumers of bread in Arges County, as …