This Selected Issues paper analyzes the competitive threats to the tourism sector in the Eastern Caribbean Currency Union (ECCU). The paper concludes that the ECCU countries have lost competitiveness globally and vis-à-vis newly emergent Caribbean tourist destinations as a result of both price...

Water management has become a vital concern for both water supply companies and public administrations due to the importance of water for life and current scarcity in many areas. Studies exist that attempt to explain which factors influence water demand. In general, these studies are based on a...

В статье обоснован выбор маркетинговой стратегии украинских предприятий лифтового оборудования, которая дала бы возможность обеспечить им экономический рост...

The article justifies selection of a marketing strategy of Ukrainian companies of lift servicing, which would provide an opportunity to ensure their economic growth and modernisation. Having analysed literature, it systemises features of classification of marketing strategies and identifies new...

The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...

The importance of festivals is increasing in the tourism industry. Festivals are considered to be important generators of economic benefits. The aims of this paper are to segment the market of two music festivals that took place in two regions of Portugal (Oporto and the Coast of Alentejo)...

In any industry, the first step to finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management. Any company can segment and profile their customer base to uncover those profit drivers...

The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...