TATOGLU, EKREM; DEMIRBAG, MEHMET; KAPLAN, GOKHAN - In: Emerging Markets Finance and Trade 39 (2003) 4, pp. 40-57
This paper focuses on internationalization motives of multinational retailers with regard to three Central and Eastern European countries including Poland, Hungary, and the Czech Republic. Based on the prior literature reviewed, a comprehensive set of retail internationalization motives was...