competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on … are woven around the issues concerning brand strength, brand identity and cognitive relationship between the consumer … personality attributes and brand perceptions. Human personality traits that affect the brand performance are critically examined …

We update the original core competence notions of identification and development to fit high efficient innovation … hierarchy levels (corporate and SBU), innovation development modes and outcome types (radical/incremental and exploitation …/exploration), and finally innovation team characteristics and support structure (homogenous/heterogeneous and formal/informal structure …

in our understanding of how innovation ambidexterity can be achieved, particularly so in small-to-medium-sized firms … context in facilitating the appearance of ambidexterity in SMEs, and the mediation effect of innovation ambidexterity between …Balancing explorative and exploitative innovation ambidextrously has emerged as one of the foremost questions in …

A classic problem in organising corporate innovation projects is the tension between formalisation and flexibilisation …. Connecting this discussion to the younger debate on ambidexterity, this paper asks how organisations balance informal and formal …, flexible and inflexible ways of working in their innovation projects. It derives a way to break down formalisation and …

context affects innovation ambidexterity. Our results, based on a dataset of 108 large innovative firms, show that firms … creativity, and thereby build an organisational context suited to innovation ambidexterity. Competences were found to have a …Research into organisation theory contains abundant evidence of the positive effects of ambidexterity on a firm …

This paper applies ambidextrous management to entrepreneurial growth companies. Ambidexterity aims at overcoming … entrepreneurial growth companies. We therefore discuss ambidexterity against the background of entrepreneurial growth companies and …

context affects innovation ambidexterity. Our results, based on a dataset of 108 large innovative firms, show that firms … creativity, and thereby build an organizational context suited to innovation ambidexterity. Competences were found to have a …Research into organization theory contains abundant evidence of the positive effects of ambidexterity on a firm …