Simona, VINEREAN; Iuliana, CETINA; Luigi, DUMITRESCU; … - In: Revista Economica 65 (2013) 1, pp. 21-37
Nowadays, companies are becoming more and more interested in internal marketing tactics in order to ensure a lower turnover rate, employee engagement and satisfaction. Also, giving the pressure global companies are experiencing from their stakeholders in getting involved in corporate social...