Online users’ collective interests play an important role for analyzing the online social networks and personalized recommendations. In this paper, we introduce the information entropy to measure the diversity of the user interests. We empirically analyze the information entropy of the objects...

“Socializing†environments has created an important and critical potential power in virtual world. Recent trends in this field are social networking sites such as MySpace, Facebook, Twitter etc. Social networking sites are a very huge marketing environment. This marketing environment...

In this paper we explore how individual personality characteristics influence online social networking behavior. We use data from an online survey with 1560 respondents from a major Swiss technical university and their corresponding online profiles and friendship networks on a popular Social...

Purpose – The purpose of this paper is to examine the role of online social networks in experiencing a change in working environment of today's leaders. Design/methodology/approach – The study's participants were managers, directors and CEOs working in different organizations (including...

Articolul isi propune sa reliefeze care este influenta retelei sociale Facebook asupra notorietatii unui anumit brand. In ziua de astazi Facebook este reteau numarul unu in ceea ce reprezinta traficul de informatii, accesul la informatiile unor persoane, ale unor firme. Marcile cu ajutorul...

Purpose – The purpose of this paper is to examine the role of online social networks in experiencing a change in working environment of today's leaders. Design/methodology/approach – The study's participants were managers, directors and CEOs working in different organizations (including...

The goal of this study was to gather the thoughts people have about sharing photos of children online. The work was done by gathering a literature review, studying 29 Internet forum discussions (in English and Finnish), and by personal interviews of 50 people (from Asia and Europe). Eight main...

Online rating can directly reflect users’ collective behavioral patterns which is of great concern in online social systems. In this paper, we investigate the correlations between the users’ rating behaviors and the real-time updated average ratings of objects given from other users’...

In order to build and maintain social capital in their Online Social Networks, users need to disclose personal information, a behavior that at the same time leads to a lower level of privacy. In this conceptual paper, we offer a new theoretical perspective on the question of why people might...