Showing 1 - 10 of 1,423
This study examines the effect of country-of-origin (COO) fit on consumer brand attitude and finds that cross-border strategic brand alliance (SBA) is a viable market entry strategy for host and partner brands. Specifically, cross-border SBA creates positive synergistic effects when the images...
Persistent link: https://www.econbiz.de/10010608408
Baade R. A. and Matheson V. A. (2004) The quest for the cup: assessing the economic impact of the World Cup, Reg. Studies 38, 343-354. Hosting the World Cup, the world's second largest sporting event, is a potentially expensive affair. The co-hosts of the 2002 games, Japan and South Korea, spent...
Persistent link: https://www.econbiz.de/10005457937
In this study of the last three UEFA European Football Championship (2000, 2004, 2008), we identify institutional … derniers championnats d'Europe de football (2000 2004 2008), nous identifions des entrepreneurs institutionnels et examinons …
Persistent link: https://www.econbiz.de/10008568679
Few to almost none sports teams measure the entertainment value they provide to fans in exchange of the money the … model that can be used for calculating value for money in the context of spectating sports. The research question asks how … can value for money be conceptualized and measured for sports marketing purposes? Using financial and sporting variables …
Persistent link: https://www.econbiz.de/10011004829
The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly … paper is to explore the nature of Romanian football club websites from a customer (fan) relationship management perspective … bring into foreground the importance electronic solutions play for CRM, and their applicability to the sports environment. A …
Persistent link: https://www.econbiz.de/10011019929
social, cultural and ecological ones. Sports make no exception so we decided to reveal some specific management tools and … efficiency of the sport activities results in their specificity of being a mix between economic and socio-cultural activities …
Persistent link: https://www.econbiz.de/10010857689
social, cultural and ecological ones. Sports make no exception so we decided to reveal some specific management tools and … efficiency of the sport activities results in their specificity of being a mix between economic and socio-cultural activities …
Persistent link: https://www.econbiz.de/10010604002
Because sports are stylized combat, sports may follow power laws similar to those found for wars, individual clashes …, and acts of terrorism. We show this fact for football (soccer) by adjusting power laws that show a close relationship … between rank and points won by the clubs participating in the latest seasons of the top fifteen European football leagues. In …
Persistent link: https://www.econbiz.de/10010873802
of other, more interactive sports. This study attempts to partly fill the gap by using a new data source containing … football teams. On the basis of computed residuals, the authors also identify those teams shown to be relatively efficient and …
Persistent link: https://www.econbiz.de/10009367709
This article tests the relationship between earnings and schooling for male footballers of the Portuguese Football … that the sports market barely compensates the cost of education in accordance with the theory on the economic return on …
Persistent link: https://www.econbiz.de/10009367715