Design is a resource that could be better utilized by companies in order to create growth and sustainable innovation in the future. Numerous scholars have therefore stressed the importance of forward-looking executives and designers in today’s organizations that realize the importance of...

Markets are regularly relied upon to realize many different and changing values, a state of affairs that in turn attracts many efforts to engage with them. Such efforts, moreover, may draw on a wide variety of theoretical ideas about markets. Viewing real markets as on-going constructions, our...