Cristache, Nicoleta; Susanu, Irina; David, Sofia - In: Management and Marketing Journal 6 (2008) 1, pp. 139-144
The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services. Found in the face of a polyvalent consumer, the marketing...