Grebitus, Carola; Seitz, Carolin - European Association of Agricultural Economists - EAAE - 2014
. The design of choice experiments and its influence on measurement of consumer choices has received considerable attention …. This study analyzes the influence of attention on the final choice by combining choice experiments with eye tracking … time, i.e., overall attention, influences the choice. In contrast, in more complex designs the time to first fixation, i …