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We propose a model describing consumer demand for a luxury good, in which the perceived quality of the good is related to its scarcity. We use this model to analyze the optimal production and price setting decisions of a luxury good manufacturer and contrast them with the decisions that would be...
Persistent link: https://www.econbiz.de/10010987708
Platform competition is ubiquitous, yet platform market structure is little understood. Theory models typically suffer from equilibrium multiplicity--platforms might coexist or the market might tip to either platform. We use laboratory experiments to study the outcomes of platform competition....
Persistent link: https://www.econbiz.de/10010990430
What drives new service business designs? More precisely, what could be a generic strategy to grow value cocreation among persons? The emerging network science and service science may offer an answer: comprehensively <i>connecting, or hyper-networking</i>, the customers, providers, and resources via...
Persistent link: https://www.econbiz.de/10010990703
Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio web, como con los procesos que tienen lugar en el momento de realizar la compra. A partir de...
Persistent link: https://www.econbiz.de/10010850472
In this paper we develop a stylized model of competition between brick-and-mortar merchants and online retailers. An offline transaction, matching payment with delivery, is without risk for both the seller and the buyer. In an online transaction the seller faces the potential risk of non-payment...
Persistent link: https://www.econbiz.de/10010860388
This article emphasises that a key to understanding the (net) benefits of the Internet is to remember that all online activity has an offline context. People live their lives offline. Therefore, the fall in communication costs and the fall in distribution costs associated with the diffusion of...
Persistent link: https://www.econbiz.de/10010861111
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Purpose: The purpose of this research is to examine the relationship between risk perceptions (financial, performance, social, time and privacy risks) and risk reduction strategies (brand loyalty, word of mouth, past experience, money back guarantee, store image, shopping, major brand image,...
Persistent link: https://www.econbiz.de/10010878215
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