Soman, Dilip; Ainslie, George; Frederick, Shane; Li, Xiuping - In: Marketing Letters 16 (2005) 3, pp. 347-360
Research in intertemporal choice has been done in a variety of contexts, yet there is a remarkable consensus that future outcomes are discounted (or undervalued) relative to immediate outcomes. In this paper, we (a) review some of the key findings in the literature, (b) critically examine and...