management lacked a clear view about how to integrate technology, organisational change and marketing to achieve competitiveness …

This study examines marketing cooperation between firms co-localized in an agribusiness cluster, using the proximity … interfirm marketing cooperation and different dimensions of proximity (cognitive, geographical, institutional, organizational … findings support the conclusion that interfirm marketing cooperation in the chosen agribusiness cluster is mainly dependent on …

present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …

the following four different dimensions: (1) general features of a website; (2) wine tourism; (3) marketing; and (4 …

significant regional differences. These results reflect differences in State level milk marketing arrangements in place before …