In the last decades, nutrition labels have provided an increasing amount of information about the nutritional value of a foodstuff, in a variety of patterns, having the main goal to help consumers in making healthier food choices. Now, many questions appeared related to the effectiveness of...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Emmanuel Dhyne, Catherine Fuss, Hashem Pesaran, and Patrick Sevestre (2007); Presented at the Spring 2007 Conference of the Deutsche Bundesbank and the Banque De France on "Micro-Data and Macroeconomic Implications," April...

Ante las crisis, del tipo que sean, económicas, de inseguridad, etc. las personas reaccionan (aumentando el ingreso o modificando hábitos de consumo), no queriendo asumir la realidad, para después convertir sus posibles consecuencias en foco de atención, generalmente acompañado de la...

We offer the first direct evidence of an implicit contract in a goods market. The evidence comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a written evidence of its implicit contract with its consumers—a very explicit form of an implicit contract. The...

The purpose of this paper was to analyze the internationalization of small and medium-sized enterprises (SMEs) in relation to international market selection (IMS). To accomplish this, an investigation of the primary factors influencing SMEs’ choice when selecting international market in a...

Este trabajo estudia distintos tipos de antecedentes del destino como el compromiso del turista en relación con el lugar, la confianza y satisfacción, señales como la reputación, la relación calidad-precio y la publicidad y el efecto boca-oreja para explicar las intenciones de repetir y la...

Small and medium-sized companies usually perceive controlling in connection with financial management. However, it is a serious mistake which may have very unpleasant consequences for businesses. Such consequences are usually connected with a failure to achieve operational and strategic aims in...

The study was conducted to measure and justify the contribution of Organizational Capabilities and Internal Marketing as moderating factors of market orientation and business success. The article used twenty four listed companies out of a total of thirty seven from Ghana to conduct the study....