Yilmaz, Recep; Taskiran, Nurdan Oncel - In: International Journal of Research in Business and … 2 (2013) 1, pp. 40-46
Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of...
