The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

La economía de la información y la empresa red constituyen la base de una nueva gestión empresarial. Hoy se habla de estructuras horizontales, flexibilidad en los procesos y trabajo en equipo. Estos cambios en la economía global han influido en el desarrollo de los negocios internacionales y...

This research examined how familiarity with a brand influences how negative publicity related to a celebrity endorser is perceived. Specifically, the current research determined if familiarity with event and sponsor brands may temper any negative consequences of being linked with negative...

With this work we aim to present a case of Corporate Social Responsibility (CSR) in the historic, disadvantaged part of the city of Funchal. The mission is based on the biennial organisation of a cultural event: “ON Fusion Art by Porto Bay”. Over three days a group of people from the Porto...

В статье рассматривается актуальность управления имиджем в современных условиях. Через исследование функций, средств и приемов управления имиджем...

Die Studie stellt die Bruttolohn- und Tariflohnentwicklung von Arbeitnehmern in der Privatwirtschaft und Angestellten im öffentlichen Dienst seit der Wiedervereinigung gegenüber. Dabei werden auch Sonderleistungen (wie Urlaubs- und Weihnachtsgeld, Überstundenzuschläge usw.), flexible...

This study was prepared by Elke Lüdemann while she was working in the Department Human Capital and Innovation of the Ifo Institute. It was completed in July 2011 and accepted as a doctoral thesis by the Economics Department of the University of Munich (LMU). The subject of this study is a micro...