This research paper investigates different factors that affect Consumer Preference in Airline Industry. Nine Factors were considered for the research. Overall Consumer Satisfaction was dependent variable and rest nine was independent variables. Multiple Regression tool was selected for analysis...

With rising healthcare expenditure and limited budgets available, countries are having to make choices about the content of health insurance plans. The views of the general population can help determine such priorities. In this article, we investigate whether preferences of the general...

We use results of a consumer taste test conducted in Portland, Oregon, and choice-based conjoint analysis to examine consumer attitudes about grass-fed beef compared to conventional grain-fed: taste preferences, willingness to pay, and willingness to buy frozen meat in bulk. We consider the...

Recently, the rapid development of technology has provided many benefits to business players. Supported by that development such us invention of mobile phone and internet, caused a faster exchange of information. Also, the invention of the internet has made communication faster and cheaper. This...

The objective of this study was to investigate packed and unpacked fluid milk consumption and preferences among Turkish households using the data from a consumer survey. Multinomial logit procedure was used to investigate the selected socioeconomic and demographic characteristics of consumers...

Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date...

This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...

This research explores the relevance of the strategic choice of Nespresso to opt for an environmental self-declaration in a context of increasing scepticism of the consumers to ecolabells, particularly those established by companies. To reach this goal, an empirical study was driven with 134...

This research explores the extent to which sustainable development can be associated with luxury products. In particular, it examines the propensity of consumers to consider recycled materials in luxury purchases. The existing academic literature neglects this question and some newspapers...

The use of seafood ecolabels is expanding in the world marketplace, but so are labels indicating other product attributes, such as country of origin and wild vs. farmed. The interactive effects of these labels and attributes in evaluating consumers’ preferences for ecolabeled seafood are...