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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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Positive reputation – a factor of success – using the example of German food retail companies
Klotz, Jill; Vignali, Claudio - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 291-303
The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...
Persistent link: https://www.econbiz.de/10009353075
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The Communication Factor in Greek Foreign Policy: An Analysis
Skouroliakou, Melina - London School of Economics (LSE) - 2012
This paper looks into the communication factor in Greek foreign policy. It aims at identifying communication patterns and models used to convey Greek foreign policy positions abroad. It examines critically the efficacy of the applied practice and argues that the communication factor has been...
Persistent link: https://www.econbiz.de/10010686667
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Zutritt zur Festung Europa? Neue Anforderungen an eine moderne Asyl- und Flüchtlingspolitik
Rinne, Ulf; Zimmermann, Klaus F. - Institute for the Study of Labor (IZA) - 2014
Die anhaltenden Asyl- und Flüchtlingsströme und der Antritt der neuen Europäischen Kommission am 1. November 2014 bieten Anlass für eine Debatte über ein Umdenken in der deutschen und europäischen Zuwanderungspolitik. Eine Abkehr vom „Festungsdenken“ ist dringend geboten. Die bisherige...
Persistent link: https://www.econbiz.de/10010959519
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Talking Turkey: Anti-immigrant attitudes and their effect on support for Turkish membership of the EU
Azrout, Rachid; Spanje, Joost van; Vreese, Claes de - In: European Union Politics 12 (2011) 1, pp. 3-19
arguments by measuring how respondents in a voter survey frame the issue of Turkish membership. We find that framing the issue …
Persistent link: https://www.econbiz.de/10009367680
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Book reviews
Klein, Janet; Romano, David; Gunter, Michael M.; … - In: Kurdish Studies 1 (2013) 1, pp. 91-106
Book reviews
Persistent link: https://www.econbiz.de/10010901822
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The Kurds and Middle Eastern “State of Violence”: the 1980s and 2010s
Bozarslan, Hamit - In: Kurdish Studies 2 (2014) 1, pp. 4-13
, but Kurdish organisations face the new region-wide conflicts in a position of empowerment in Iraq, Syria and Turkey. Kurd …
Persistent link: https://www.econbiz.de/10010901829
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Editorial
Bruinessen, Martin van - In: Kurdish Studies 1 (2013) 1, pp. 1-4
Kurdish Studies inaugural issue editorial and acknowledgements.
Persistent link: https://www.econbiz.de/10010901830
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Benefit-sharing as a tool of conflict transformation: applying the Inter-SEDE model to the Euphrates and Tigris river basins
Daoudy, Marwa - In: Economics of Peace and Security Journal 2 (2007) 2, pp. 26-32
position. Syria’s security score highlights this actor’s vulnerable position as the mid-stream riparian. Turkey is favorably …
Persistent link: https://www.econbiz.de/10010941286
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A GEOPOLITICAL ANALYSIS OF THE ACTIVATION OF THE SHIITE GEOPOLITICAL FACTOR WITHIN THE SYRIAN CONFLICT GEO-SYSTEM
MAZIS, Ioannis; SARLIS, Michalis - In: Regional Science Inquiry V (2013) 2, pp. 125-144
This paper presents a systemic analysis of the Iran-Syria-Lebanon geopolitical sub-system within the frame of the Wider … factor in the region. Turkey’s foreign policy is evaluated as unsuccessful and dangerous for the security of the state of … Islamist groups operating inside Syria. Ankara’s policy is also considered as a trigger mechanism for the acceleration of …
Persistent link: https://www.econbiz.de/10010722709