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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010981129

Positive reputation – a factor of success – using the example of German food retail companies

Klotz, Jill; Vignali, Claudio - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 291-303

The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...

Persistent link: https://www.econbiz.de/10009353075

The Communication Factor in Greek Foreign Policy: An Analysis

Skouroliakou, Melina - London School of Economics (LSE) - 2012

This paper looks into the communication factor in Greek foreign policy. It aims at identifying communication patterns and models used to convey Greek foreign policy positions abroad. It examines critically the efficacy of the applied practice and argues that the communication factor has been...

Persistent link: https://www.econbiz.de/10010686667

Zutritt zur Festung Europa? Neue Anforderungen an eine moderne Asyl- und Flüchtlingspolitik

Rinne, Ulf; Zimmermann, Klaus F. - Institute for the Study of Labor (IZA) - 2014

Die anhaltenden Asyl- und Flüchtlingsströme und der Antritt der neuen Europäischen Kommission am 1. November 2014 bieten Anlass für eine Debatte über ein Umdenken in der deutschen und europäischen Zuwanderungspolitik. Eine Abkehr vom „Festungsdenken“ ist dringend geboten. Die bisherige...

Persistent link: https://www.econbiz.de/10010959519

Talking Turkey: Anti-immigrant attitudes and their effect on support for Turkish membership of the EU

Azrout, Rachid; Spanje, Joost van; Vreese, Claes de - In: European Union Politics 12 (2011) 1, pp. 3-19

arguments by measuring how respondents in a voter survey frame the issue of Turkish membership. We find that framing the issue …

Persistent link: https://www.econbiz.de/10009367680

An analysis of the causes of water crisis in the Euphrates-Tigris river basin

Kibaroglu, Aysegül; Maden, Tugba - In: Journal of Environmental Studies and Sciences 4 (2014) 4, pp. 347-353

tensions between the three riparian nations of Turkey, Syria and Iraq and has occurred in a changing climate. Water is a …

Persistent link: https://www.econbiz.de/10011151431

Arab Spring vs. Zero Problems Policy Impact of the Arab Spring on Trade Expansion of Turkey

Sorhun, Engin - In: International Journal of Research in Business and … 2 (2013) 4, pp. 21-36

Although Turkey has historically concentrated its trade with the European Union (EU) it has diversified its trade … come into prominence. Especially, following the â€œzero problems with neighboursâ€ policy (ZPN), pursued by Turkey since … realization of trade potential by Turkey in the Spring Countries …

Persistent link: https://www.econbiz.de/10011152568