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text mining offers untapped potentials concerning early detection and environmental scanning. In this paper, the … roadmapping process is split into different steps in order to analyse which text mining methods could add further value within … each. This leads to a two-layered process model, which includes text mining techniques to systematically integrate external …
Persistent link: https://www.econbiz.de/10011011114
An increasingly popular business practice, data mining provides for the extraction of information from existing data to identify trends such as consumer purchasing practices and can foster greater efficiency in companies’ marketing efforts. There are corresponding costs associated with data...
Persistent link: https://www.econbiz.de/10010784053
We studied the problem of optimizing the performance of a DSS for churn prediction. In particular, we investigated the beneficial effect of adding the voice of customers through call center emails – i.e. textual information - to a churn prediction system that only uses traditional marketing...
Persistent link: https://www.econbiz.de/10004982892
intelligence techniques, such as OLAP (On-Line Analytical Processing), data mining and text mining. According our knowledge the …
Persistent link: https://www.econbiz.de/10008690260
Mathematica Policy Research offers a full suite of analytics services to maximize the transformative power of data and provide optimal solutions to today’s most pressing questions. Backed by decades of experience helping clients address complex challenges, we integrate state-of-the-art...
Persistent link: https://www.econbiz.de/10011144913
I presented the usage of the Weka data-mining software and the principles of text classification. I examined several … text classification methods with the help of a practical example, where I processed 4000 real estate advertisements from …
Persistent link: https://www.econbiz.de/10011070298
The processes of generating innovative solutions mostly rely on skilled experts who are usually unavailable and their outcomes have uncertainty. Computer science and information technology are changing the innovation environment and accumulating Big Data from which a lot of knowledge is to be...
Persistent link: https://www.econbiz.de/10011279047
This paper reports a basic assessment of the usage of a knowledge repository called "XYZ Knowledge Repository", maintained by a company PQR for its client XYZ. Subsequently, a data mining method for finding sequential patterns in the web usage of the users was used. This captures the level of...
Persistent link: https://www.econbiz.de/10005080859
In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and...
Persistent link: https://www.econbiz.de/10009646212
Organizational intelligence is the capability of an organization to create knowledge and to use it in order to strategically adapt to its environment. Intelligence of an organization is more than the aggregated intelligence of its members – it is an emergent property of the complex...
Persistent link: https://www.econbiz.de/10005113484