Kim, Young-Han; Aggarwal, Praveen; Ha, Young-Myung; … - In: Managerial and Decision Economics 27 (2006) 8, pp. 643-653
Given that pricing plays an important role in a company's international competitive strategy, researchers have long argued the need for theory building in the area of international pricing. This study develops an optimal pricing strategy for foreign market entry using a game theoretic framework....